Why care about sugar consumption? From weight loss to healthier brain function, there are plenty of reasons to reduce your daily sugar intake. Sugars, sweeteners and refined carbs are known to increase the inflammation in the body, which is normal. Inflammation is part of the body’s natural curative process. However, eating too many inflammatory foods can set you up for chronic and lifestyle diseases such as obesity, diabetes, heart disease, cancer, allergies, and many more. Sugar is a drug. According to a study, highly cited in the journal Neuroscience & Biobehavioral Reviews, sugar meets the criteria of a "substance of abuse and lead to a natural form of addiction." It affects the chemistry of the limbic system, the part of the brain that deals with emotional control. By sending our appetites into hyperspace, it tricks the brain into wanting more food. Sugarless makes it easy to reduce the sugar intake and helps you lower the risk of metabolic disease.